You certainly recognize how important the event is to you, your business or your community, but your busy schedule makes it hard to find the time to compose an appropriate address. Your speech needs to resonate in a special way with the folks in the room, so updating one of your old ones just won’t do. This one needs to be both motivational and memorable with varying amounts of humor and homage directed to an individual or organization.
If you happen to be the recipient of an award or special recognition, you may need to decide which of the countless anecdotes you could share are likely to be received best by your audience.
Once you stand up, you want to stand out, and the content of your speech is the biggest key to accomplishing your objective.